Mamaleelu Cold Brew Coffee is a start-up artisanal coffee maker out of the Can-Do Kitchen in Kalamazoo, Michigan. Mamaleelu’s beautifully handcrafted, small batch products needed an identity, web site and labels for their product. We worked together to intertwine the market audience with her vision and mission to create an identity that was strong, black, and bold.
The product has been a huge success since its launch and is now available at several retail stores in Kalamazoo, as well as Farmer’s markets.
Unclee's Barber Shop
We were hired to create a brand that conveys an upscale barber shop experience for Unclee's Barber Shop. We created a clean, typographic modern logo with a bit of vintage. The website was created using Squarespace. The photos were taken in black and white. The brand is about community, with pay-it-forward and children's reading programs.
Our friend Hether, the Fresh Food Fairy, hired us to create an identity and package design for Kaleamazoo Chips. A product of Fresh Food Fairy, she uses kale from small, local, sustainable farms and organic and natural ingredients. This product is handcrafted with love in small batches.
All profits from the sale of Kaleamazoo Chips go to fund "Fresh Food Fairy Nutrition Education" - so that's rad!
You can find this product across Michigan from ma n' pa grocery shops to Whole Foods. Kale yeah!
I met Physic Kombucha at a branding workshop I presented at for the Can-Do Kitchen Business Start Up Camp they host.
Physic had their logo, but needed a label for their kombucha. Physic wanted something clean to represent their brand, their audience and their approach to health.
We went with the minimal approach and I followed the direction of their logo. We kept it clean and utilized the negative space in the label, so that their message and story was approachable.
Looking forward to seeing this on the shelf soon!
Bare Beauty Bar & Spa
Bare Beauty Bar & Spa is downtown Kalamazoo's premier waxing and skincare spa. Sadie contacted us about creating a clean, simple but elegant brand, website and collateral for her new spa.
Working together with the interior design, we created a brand using black, white and grey. We chose photography that focused on the angles and curves of the body and used a gradient in the type that mimicked the light in the images.
I started Handmade Kalamazoo as a way to market and promote the mad talent in Kalamazoo. We utilize vacant space in Kalamazoo and pop up little shops selling handcrafted wares.
I started designing typographic t-shirts, selling them in our stores, online and at farmers markets. We're developing a new brand to branch off of the shirts in 2016.
Take ballet and pilates and you now have barre. I was hired by Mary to rebrand Kalamazoo Barre Studio. To my surprise and delight, I worked with an interior designer to create the identity based on moves and holds of barre, and the space and interior of the studio.
I also took the photography and built the website using this method.
The Can-Do Kitchen is a non-profit organization that provides inclusive support for local entrepreneurs in Kalamazoo. It acts as an incubator, collaborator and hub for food businesses.
We redesigned the brand for Can-Do Kitchen as they separated from Fair Food Matters as their own entity in 2015. The website was designed using squarespace.
We look forward to working with CDK to develop a strong and cohesive brand experience.
Stephanie Evergreen is the hottest thing in Data Visualization. She needed a brand identity and website to match. She travels all over the world, blogs and writes books to geek people out on reports and data, so she needed a site where her events and speaking engagements were listed, her blog looked as beautiful as her content and her services were front and center for clients to get ahold of!